Daddy Yankee Teams With Chef Jaime Pesaque For New York Restaurant Cholapink

Peruvian chef Jaime Pesaque and Daddy Yankee new restaurant venture. (Photos IG)

The reggaeton star’s latest business venture brings Peruvian street food to Manhattan, with an October 28 opening planned.

NEW YORK — Daddy Yankee is bringing a different kind of heat to Manhattan.

The Puerto Rican music star has partnered with Peruvian chef Jaime Pesaque on Cholapink, a restaurant scheduled to open Wednesday, October 28, pairing the performer’s international profile with a menu rooted in Peruvian street food.

Cholapink is located 32 Spring Street in New York City,

Located at 32 Spring Street, the fast-casual concept puts anticuchos — marinated, grilled skewers — at the center of its offering. Guests can build meals by choosing skewers, sides and sauces, with options including chicken, pork belly and mushrooms. Ceviche, arroz chaufa and a signature pisco sour round out the menu.

Pesaque, known for Lima restaurant Mayta, is overseeing the culinary direction. The 60-seat space takes its name and pink visual identity from the fuchsia tones of traditional Andean pollera skirts, incorporating wood, stone and corrugated metal into its design.

The choice of cuisine was reportedly central to Daddy Yankee’s involvement. According to reporting cited by Village Reader, investors initially approached him about a Mexican restaurant, but the artist pushed for a Peruvian concept instead. That direction eventually brought Pesaque into the project.

For an artist whose name can command attention well beyond music, the partnership offers an opportunity to introduce fans to a culinary tradition he has embraced during his travels. For Pesaque, it provides a high-profile platform for a casual interpretation of Peruvian cooking.

Guests can build meals by choosing skewers, sides and sauces, with options including chicken, pork belly and mushrooms.

The business proposition is straightforward: celebrity recognition can bring customers through the door, while an approachable format gives them a reason to make the restaurant part of their routine.

Whether Cholapink becomes a lasting neighborhood destination will depend on what happens after the opening excitement. Daddy Yankee supplies considerable star power. Pesaque and the kitchen will have the daily task of turning that curiosity into repeat visits.