Maluma Makes Hot Wheels History With a Colombian-Inspired Ride

Maluma x Hot Wheels

The global Latin music star joins Hot Wheels’ first-ever “Class of Legends,” turning a childhood obsession with toy cars into a collectible celebrating his Colombian roots.

Maluma is adding another title to his résumé — Hot Wheels legend.

The Colombian superstar has been selected for the inaugural Hot Wheels Class of Legends, part of the Mattel brand’s new global “Challenge Accepted” campaign. Maluma joins Polish soccer star Robert Lewandowski and automotive personality Supercar Blondie as the first three figures chosen for the initiative. 

But for Maluma, the collaboration goes considerably deeper than putting his name on a toy car.

The Medellín-born singer worked directly with Hot Wheels to create his own 1:64-scale Toyota Land Cruiser FJ60, nicknamed “La Matrona.” Rather than selecting one of the exotic supercars associated with his real-life collection, Maluma chose a vehicle that reminded him of childhood trips through the Colombian countryside. 

The design incorporates Colombian influences, including the country’s flag, Maluma branding and references to his latest album, Loco X Volver. The model is part of the new 2026 Hot Wheels Global Legends Collection, the first collection of its kind for the brand. 

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The partnership also brings Maluma’s story full circle. The singer has recalled that his fascination with cars began as a child when an uncle studying in the United States brought him a Hot Wheels track and cars — toys that weren’t easily accessible to him growing up in Colombia. 

Now, decades later, there’s a Hot Wheels carrying his own story.

“I’ve always believed in taking risks and trusting yourself, even when the path isn’t easy,” Maluma said in announcing the collaboration, adding that combining Hot Wheels — a brand that had been part of his life since childhood — with his passion for cars made the project particularly meaningful. 

There’s a philanthropic component as well. Hot Wheels is donating $100,000 to El Arte de los Sueños, the Colombian foundation founded by Maluma and his sister Manuela Londoño. The organization uses music, dance and other arts programs to support young people in vulnerable communities. 

For Maluma, it’s another crossover beyond music — but perhaps one of his most personal.

From playing with Hot Wheels as a kid in Medellín to designing one carrying Colombia’s colors around the world, Maluma has quite literally turned a childhood dream into a collectible.