Roberto Andrade Dirak Named Warner Music Latina President, Expanding Miami-Based Executive’s Regional Reach
The promotion adds oversight of Latin American A&R as Warner looks to turn emerging talent into international careers.
MIAMI — Warner Music Group has promoted Roberto Andrade Dirak to president of Warner Music Latina and A&R, Latin America, expanding the executive’s influence over artist development and signings across the region.
Announced October 26, the appointment keeps Andrade based in Miami, reporting to Alejandro Duque, president of Warner Music International. His responsibilities include working with regional leadership and local artist-and-repertoire teams on musical direction, emerging opportunities and major signings.
Andrade joined Warner Music Latina as managing director in February 2022. His elevation now puts a broader regional mandate behind an executive whose work has centered on finding talent and building connections across markets.
Warner’s announcement points to recent signings including Clarent, Aria Vega, De La Rose, Fanta Rosario and Kris R. It also credits Andrade with helping guide strategy for Danny Ocean, Elena Rose, Blessd and W Sound, alongside backing Puerto Rican urban talent through its Power Trap House initiative. His signings have extended to Cuban reparto artists Dale Pututi and Nesty.
The editorial significance lies in how those responsibilities come together. Pairing leadership of Warner Music Latina with regional A&R oversight suggests a push to connect talent discovery more directly with the machinery needed to build an international career.
That is where the harder work begins. A promising signing can generate attention; sustaining an artist requires the right songs, collaborators, marketing and time. The test for Andrade’s expanded operation will be whether it can preserve what makes an artist distinctive while introducing that artist to audiences beyond their home market.
For Miami, the appointment also keeps a consequential music-business role in the city, with decisions made here reaching into creative communities across Latin America.
Andrade’s promotion gives Warner a clear executive point of connection between those communities and its broader ambitions. The next measure of success will be the careers that grow from it.
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